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      <image:caption>Read more: “Lessons from a Full-Funnel Advertising Strategy”</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Artificial Intelligence in the World of eCommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Artificial Intelligence in the World of eCommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Artificial Intelligence in the World of eCommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Artificial Intelligence in the World of eCommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Artificial Intelligence in the World of eCommerce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Launching Lookalike and Custom Audiences Within a Walmart Onsite Display Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Walmart’s Advertising and Synergies with Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - The Advantages of Amazon’s Upper Funnel Video Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - What Global Overview is Excited About for E-Commerce in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - What Global Overview is Excited About for E-Commerce in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - What Global Overview is Excited About for E-Commerce in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - What Global Overview is Excited About for E-Commerce in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - What Global Overview is Excited About for E-Commerce in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Launching a Streaming TV &amp;amp; Twitch Campaign for a Pet Brand in Germany - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/unlocking-growth-for-a-uk-grocery-brand-via-amazon-dsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/9c6943bc-9d18-426a-9826-e65fdc1c6f8c/js+data.png</image:loc>
      <image:title>GO News - Unlocking Growth for a UK Grocery Brand via Amazon DSP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/aefc5b3b-e3b7-429c-81b4-d3d22df10371/Pip+%26+Nut+Shipped+COGS.png</image:loc>
      <image:title>GO News - Unlocking Growth for a UK Grocery Brand via Amazon DSP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/2024-so-far-whats-to-come</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/fea1d24c-ff2c-402d-af6f-5e02c8f1d6c5/1.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/cc18b119-bb03-40b2-9f44-0c8cb89fdd70/GO+January+Data+%286%29.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/df318b8f-6e49-4efb-b50b-cc6e874351c5/2.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/aadc10e5-a4c2-4286-b870-0cac38cd1b5a/3.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/15a904cb-075d-411e-8691-ee69f9a1cf96/4.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/df7e5cde-37b7-412c-9c08-4472bb50bf0c/2.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/4cd6f1e9-9c5f-4d73-83fc-8d8e9b9af27a/5.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/a6de835f-d0e0-4c48-a4f9-5151b2bf74a7/2.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1211fe14-3028-412f-9a3e-bd03f13e5c91/3.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/e45ebb71-b227-4802-a19d-2e868a2eb400/4.png</image:loc>
      <image:title>GO News - 2024 So Far &amp;amp; What’s to Come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/increased-a-clients-sales-market-share-through-an-effective-full-representation-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c2ded85f-5c8d-449f-9a65-5f694fedfc02/2.6+Case+Study+Graph.png</image:loc>
      <image:title>GO News - Increased a Client’s Sales &amp;amp; Market Share Through an Effective Full-service Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/balancing-short-term-revenue-and-long-term-profitability-lessons-from-a-full-funnel-amazon-advertising-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/f76d946f-8ea1-4103-8546-33b4ac97d0b6/Short-Term_Long-Term_Blog_Images-01.jpg</image:loc>
      <image:title>GO News - Balancing Short-term Revenue and Long-term Profitability: Lessons from a Full-funnel Amazon Advertising Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/8ce70d81-4acd-44e1-b950-67072300ed59/Short-Term_Long-Term_Blog_Images-02.jpg</image:loc>
      <image:title>GO News - Balancing Short-term Revenue and Long-term Profitability: Lessons from a Full-funnel Amazon Advertising Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/d48a1dc7-d4c7-49f1-a13b-4349440af587/new+customer+graph.png</image:loc>
      <image:title>GO News - Balancing Short-term Revenue and Long-term Profitability: Lessons from a Full-funnel Amazon Advertising Strategy - Make it stand out</image:title>
      <image:caption>Source: Global Overview Internal Data, Case Study Reference Link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/a2e4098f-78dd-4a81-9a99-e3de9567101f/funnel+image.png</image:loc>
      <image:title>GO News - Balancing Short-term Revenue and Long-term Profitability: Lessons from a Full-funnel Amazon Advertising Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/targeted-a-top-competitors-pdps-during-prime-big-deal-days-to-garner-additional-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/ad135ab0-a432-46d8-9441-9b055d19e728/Emerald+1-5.png</image:loc>
      <image:title>GO News - Targeted a Top Competitor’s PDPs During Prime Big Deal Days to Garner Additional Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/how-a-full-service-amazon-agency-leverages-the-advantages-of-an-internal-creative-department</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/7a201da2-5f5d-4d0f-8a5e-90766a2386c6/Bad+Brand+Pic.png</image:loc>
      <image:title>GO News - How a Full Service Amazon Agency Leverages the Advantages of an Internal Creative Department - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/acquired-prep-savings-and-chargeback-reversals-for-a-health-personal-care-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c8f63400-68e1-4378-b2d9-70ffc9fb22f3/Prep+Costs+Case+Study+Image.png</image:loc>
      <image:title>GO News - Acquired Prep Savings and Chargeback Reversals for a Health &amp;amp; Personal Care Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/surpassing-a-brands-amazon-quarterly-sales-record</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/5ad996c8-5a07-4ddf-af9f-9cd1b8f84f30/Vanicream+Q3+Sales.png</image:loc>
      <image:title>GO News - Surpassing a Brand’s Amazon Quarterly Sales Record - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/boosting-a-clients-amazon-shipped-cogs-while-simultaneously-lowering-tacos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/4dcc760c-f11e-40d4-bfe9-8cf7aa25f0c3/Stackline+Brand+Search.png</image:loc>
      <image:title>GO News - Boosting a Client’s Amazon Shipped COGS While Simultaneously Lowering TACOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1b55f06d-f0f3-478a-b300-a57e46420b25/Segment+1.png</image:loc>
      <image:title>GO News - Boosting a Client’s Amazon Shipped COGS While Simultaneously Lowering TACOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/83b94ee3-ad0c-409e-8ff5-24c2467c0216/SOV+F.png</image:loc>
      <image:title>GO News - Boosting a Client’s Amazon Shipped COGS While Simultaneously Lowering TACOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/a790829a-e398-455f-9a51-2872cce19b7d/sales+tacos.png</image:loc>
      <image:title>GO News - Boosting a Client’s Amazon Shipped COGS While Simultaneously Lowering TACOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/turkey-11-key-takeaways-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/d25fd371-f9aa-4eee-99c2-c6ae7f496214/T11+Takeaways+2023+LinkedIn+Post+%282%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c62470a4-6e48-4695-bcd1-4fa89b7cb36a/T11+Takeaways+2023+LinkedIn+Post+%283%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/b06bf932-3abb-484f-a932-a0adc8bfe1bf/T11+Takeaways+2023+LinkedIn+Post+%284%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/56ab70d6-9e32-47d2-9e64-16b76324995a/T11+Takeaways+2023+LinkedIn+Post+%285%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/6657495a-b120-47c9-a862-f113be01e0ea/T11+Takeaways+2023+LinkedIn+Post+%286%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/79eabeb2-d2c5-4efd-bbc0-8c2fa669a437/T11+Takeaways+2023+LinkedIn+Post+%287%29.png</image:loc>
      <image:title>GO News - Amazon’s Turkey 11 2023 Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/amazons-real-time-data-aided-in-prime-day-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/0aab6196-874b-4f07-9177-8288d2d50291/Real+Time+Data+Updated+Graph.png</image:loc>
      <image:title>GO News - Amazon’s Real-Time Data Aided in Prime Day Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/new-year-new-you-on-amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/bb19079b-cc84-4dd0-81d6-f81769c21cb2/NYNY_Blog_Graphics_v3-01.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/d865b9bc-9510-4051-95ff-30be97729a76/NYNY_Blog_Graphics_v3-08.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>(Source: Circana, Checkout, 12ME June 2023 vs. YA) The massive increase in demand for health and wellness and beauty products leads us to anticipate that NYNY traffic on Amazon will be at its highest levels ever in 2024. This makes it difficult to overlook the opportunity to connect with the surplus of consumers that this tentpole generates. 2. Reach More New-to-Brand (NTB) Shoppers In 2022, more NTB customers joined the health and wellness category in January than any other month and in Q1 than any other quarter. According to Amazon’s internal data, when looking at Q1 2023 versus all other quarters (Q3 2022, Q4 2022, and Q2 2023), the number of new-to-category health and wellness customers was up +22%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/0dbf5026-942f-485f-93d8-3e834d3daed6/NYNY_Blog_Graphics_v3-02-03.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1a89473c-4c09-4f18-840a-733643bca23a/NYNY_Blog_Graphics_v3-06.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/47c260e9-6e9b-40a9-a486-6d3012704477/NYNY_Blog_Graphics_v3-04.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/b9ed8ec2-e4da-4292-b6cb-e57a4c83576f/NYNY_Blog_Graphics_v3-05.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/265cc747-acf5-4a94-a72a-b36cea22788a/NYNY_Blog_Graphics_v3-07.png</image:loc>
      <image:title>GO News - New Year, New You on Amazon – Get the Most Out of this Beginning-of-Year Tentpole Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/gos-amazon-support-transitions-a-companys-test-brand-to-a-main-business-driver</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>GO News - Amazon DSP: What is it and When Should You Consider a DSP Campaign?&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - GO significantly improved a client’s Amazon Brand Store performance through creative &amp;amp; UX optimizations&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>GO News - GO significantly improved a client’s Amazon Brand Store performance through creative &amp;amp; UX optimizations&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GO News - GO significantly improved a client’s product detail page performance through creative &amp;amp; UX optimizations&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - GO Boosts Ad Performance of a Former Amazon Accelerator Program Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - GO Boosts Ad Performance of a Former Amazon Accelerator Program Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - GO Boosts Ad Performance of a Former Amazon Accelerator Program Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Unlocking Customer Acquisition in a Shifting Retail Environment (Webinar) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GO News - Unlocking Customer Acquisition in a Shifting Retail Environment (Webinar) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/3e025809-21e5-4533-8088-28993cf3a2d5/holiday+shopping+success_measurement+tools.png</image:loc>
      <image:title>GO News - Holiday Shopping Success: 6 Approaches to Promotions &amp;amp; New Measurement Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/adapting-content-for-all-customers-spanish-language-of-preference-advertising-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/4f6e030e-fa98-42a5-b624-8f03a09bab5f/SPL_1.jpg</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Spanish Language of Preference Advertising Program - Make it stand out</image:title>
      <image:caption>“Sponsored Display expands reach to help advertisers across the globe” →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/79261b57-7be0-4d58-ba3b-6ef8ab3b8660/SPL_2.jpg</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Spanish Language of Preference Advertising Program - Make it stand out</image:title>
      <image:caption>“Advertise your brand with solutions across IMDb” →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/adapting-content-for-all-customers-content-nuances-across-nations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/7662c04d-0b02-40e0-9dd8-06eb7ecab19e/Content+Nuances_translating+copy.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/e7b2b4aa-7b29-43a1-a5df-3293b14321a4/Content+Nuances_content+preferences.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/a806bbd2-419e-47e9-8987-da7a9a37bc8a/Content+Nuances_contact1.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/6a04ad3d-5072-4af5-b949-f41cdfa3e2e1/Content+Nuances_contact2.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/0dd4aa0b-3d10-438b-b205-d75efc320883/Content+Nuances_qualityvsprice.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/d8dccc7a-5965-407a-b524-a20797c062c7/Content+Nuances_holiday.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/28befee0-d49d-4971-af40-6206035818a1/Content+Nuances_Imagery.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/be09c4e0-3326-4717-acf9-18e9584d722a/Content+nuances_imagery2.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/149d5412-f085-4cd0-b0d3-54b84527013e/Content+Nuances_Brand+Launch+in+Germany.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Nuances Across Nations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/content-across-the-advertising-funnel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/60df6032-7797-4d01-b05e-872b85bf31c9/funnel.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Across the Advertising Funnel - Make it stand out</image:title>
      <image:caption>Source: E-Commerce Opportunities: What, When, and How to Achieve Growth in the Digital Space, May 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/96ac4239-875b-4b9e-8d04-3b567bb96043/av.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Across the Advertising Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/27671614-779b-4960-9fd8-00ad187420b0/cons.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Across the Advertising Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/364ee96d-18ff-4ce3-8aaa-5cddb3d75397/purch.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Across the Advertising Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/6de826e0-b0d2-44af-a2f6-a819f4a703df/lo.png</image:loc>
      <image:title>GO News - Adapting Content for All Customers: Content Across the Advertising Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/why-we-are-excited-about-amazons-omnichannel-metrics-beta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/3e660897-f560-4c8e-8a57-e6c6663557bf/Screen+Shot+2022-10-17+at+2.02.23+PM.png</image:loc>
      <image:title>GO News - Why We Are Excited About Amazon’s Omnichannel Metrics (beta) - Make it stand out</image:title>
      <image:caption>Source: E-Commerce Opportunities: What, When, and How to Achieve Growth in the Digital Space, May 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/a-brand-on-amazon-that-plays-within-a-restricted-category-boosts-traffic-and-sales-by-pulling-multiple-advertising-and-retail-levers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/8dbe4849-4fbe-4b6a-8de7-20f68f1d5aa4/Lifestyles+Case+Study+1.png</image:loc>
      <image:title>GO News - A Brand on Amazon that Plays Within a Restricted Category Boosts Traffic and Sales by Pulling Multiple Advertising and Retail Levers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/e21cc19d-98d6-4541-a855-98dca035272e/Lifestyles+Case+Study+2.png</image:loc>
      <image:title>GO News - A Brand on Amazon that Plays Within a Restricted Category Boosts Traffic and Sales by Pulling Multiple Advertising and Retail Levers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/amazon-search-reports-data-from-prime-early-access-shopping-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/3ddc2296-4115-4620-8882-015d674c9fcf/search+term+reports+can+help+draw+customers+for+holiday+shopping.png</image:loc>
      <image:title>GO News - Turn Amazon’s Early Access Shopping Data &amp;amp; Insights into Actions for Success This Holiday Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/what-happens-when-brands-stop-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1662490319777-H5XQQ0LHZLYVO0A8X694/What+Happens+When+Brands+Stop+Advertising+Clip.png</image:loc>
      <image:title>GO News - What Happens When Brands Stop Advertising? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1633121056202-M5TXZGR4KWGIXMIZLDOW/FocusOnGrowth_Illo.png</image:loc>
      <image:title>GO News - What Happens When Brands Stop Advertising? - Need help seeing what growth looks like beyond a single metric like ROAS?</image:title>
      <image:caption>Check out this case study: Focus on Growth →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1633122850516-VXVDWKFA3JKH4PT8B69F/FullFunnel_Illo.png</image:loc>
      <image:title>GO News - What Happens When Brands Stop Advertising? - Want to see an example of compounding success with a full funnel media approach?</image:title>
      <image:caption>Check out this case study:  Full Funnel Media →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/big-takeaways-from-amazon-accelerate-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/5-tips-to-maximize-your-amazon-posts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/ef8d8f0e-d54d-4c21-b694-e8b66f3f64bf/5+Tips+to+Maximize+Your+Amazon+Posts.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/2e106bc9-0725-400e-abb3-49c595c86106/imagery+fundamentals.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/7aed5a9f-6794-45ec-b76e-296f967d6f56/highlight+product+value.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/8f548178-c235-42ef-b0ac-74ee72fa813e/keep+it+simple.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/dae72ff8-915a-4ad5-b255-85961a633d86/let+the+image+speak+for+itself.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/ce0511da-2de2-4bd1-9c81-ed22f81acb7a/high+quality+images.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/8f1e2c6a-1298-4d99-b48e-4ccd96ffb728/Tell+your+brand+story.png</image:loc>
      <image:title>GO News - 5 Tips to Maximize Your Amazon Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/just-announced-go-is-an-amazon-ads-partner-awards-finalist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/8d2598ee-767d-4f0a-9438-dac0c1ac7d8c/Global+Overview+Amazon+Ads+partner+Awards+Finalist</image:loc>
      <image:title>GO News - Just Announced: GO is an Amazon Ads Partner Awards Finalist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/f9c95771-24b9-465c-baf3-9539770aa80d/Case+Studies+for+Amazon+Ads+Partner+Awards+Finalist+Announcement</image:loc>
      <image:title>GO News - Just Announced: GO is an Amazon Ads Partner Awards Finalist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/engage-amp-retain-shoppers-through-amazon-follow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c3fe85ee-29c8-4c8a-afa5-9142c93b2789/Amazon+Follow_Manage+Your+Customer+Engagement+Tool</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c05b9364-0ce8-436a-9825-13d8c98df939/Amazon+Follows+Open+Rates+and+CTR_9.6.png</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/6a602d59-88eb-47e7-b5de-db0b87543b12/Amazon+Follows+Open+Rate+%2B+CTR_2_9.6.png</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/30990c06-e91c-4881-b2a5-e9f70dbdab8c/Amazon+Follow+Gives+Deals+Greater+Visibility</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/e355f71d-3769-4ecb-9f46-7bbae740e3f2/Amazon+Follow+increases+your+amazon+live+audiences</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/85e3e244-4b26-48c1-8f0b-dff17de93237/Screen+Shot+2022-09-06+at+3.32.34+PM.png</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/29525d2a-7bc5-4f3d-bec9-55ca4bd869b2/Screen+Shot+2022-09-06+at+3.32.53+PM.png</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/53dd3eb1-8e7e-4153-964c-ba840773463f/Amazon+Live+can+boost+your+Amazon+Followers.</image:loc>
      <image:title>GO News - Engage &amp;amp; Retain Shoppers Through Amazon Follow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/amazon-buy-with-prime-amazon-display-ads-a-powerful-evolution-for-dtc-stores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/46a9a9b2-09ad-42bd-919a-14f52d016c67/Amazon+Buy+with+Prime+and+Amazon+Display+Ads+with+Global+Overview</image:loc>
      <image:title>GO News - Amazon Buy with Prime + Amazon Display Ads = A Powerful Evolution for DTC Stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/go-client-resources/a-guide-to-tentpole-events-for-your-amazon-e-commerce-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-23</lastmod>
    <image:image>
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    <loc>https://globaloverview.com/case-studies/omnichannel-metrics</loc>
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    <lastmod>2023-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/94561ceb-c4e2-4c2e-a954-9e7aa911f934/OCM_All_Ad_Sales.jpg</image:loc>
      <image:title>Case Studies - Omnichannel Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/64f2a9e8-fafc-44b9-be13-39eaef76b6a9/OCM_Sales_by_Device.png</image:loc>
      <image:title>Case Studies - Omnichannel Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/468ecf8b-21c5-44a4-99b7-a4b1aff21645/OCM_Sales_by_Tactic.png</image:loc>
      <image:title>Case Studies - Omnichannel Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c7939745-9a23-4d3b-bed1-04f526bea275/OCM_Sales_by_Placement.png</image:loc>
      <image:title>Case Studies - Omnichannel Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://globaloverview.com/case-studies/multi-touch-advertising-strategy</loc>
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    <lastmod>2024-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/4a2b84c9-b308-4945-85da-be585053af42/Share_of_Voice.jpg</image:loc>
      <image:title>Case Studies - Multi-Touch Advertising Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/0de71778-56ad-4a4f-81cd-e2a4f74db531/Brand_Metrics_Growth.jpg</image:loc>
      <image:title>Case Studies - Multi-Touch Advertising Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/brand-store-performance-boost</loc>
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    <lastmod>2023-08-15</lastmod>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/fba-fee-reduction-through-asin-repackaging</loc>
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    <lastmod>2023-04-07</lastmod>
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  <url>
    <loc>https://globaloverview.com/case-studies/product-detail-page-performance-enhancement</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/full-service-management-spurs-rapid-sales-growth</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/cffe83e9-54ab-4c9c-a585-8cc867083dba/Full-Service_Fig-1.png</image:loc>
      <image:title>Case Studies - Full-Service Management Spurs Rapid Sales Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/ad-creative-optimization</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/ef4b42b2-943b-4c40-9a8b-48e25c9f0f5f/Ad-Creative-Fig-1.jpg</image:loc>
      <image:title>Case Studies - Ad Creative Optimization - Make it stand out</image:title>
      <image:caption>*Comparing 2021 STV campaign timeframe (Oct. 18 – Dec. 31) to the same timeframe in 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/60911ec3-9e80-458c-ad0b-73603706f4e2/Ad-Creative-Fig-2.jpg</image:loc>
      <image:title>Case Studies - Ad Creative Optimization - Make it stand out</image:title>
      <image:caption>*Comparing 2021 STV campaign timeframe (Oct. 18 – Dec. 31) to the same timeframe in 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c68fe526-7fe0-40bc-9010-1187fd9ce0a4/Ad-Creative-Fig-3.jpg</image:loc>
      <image:title>Case Studies - Ad Creative Optimization - Make it stand out</image:title>
      <image:caption>*Comparing 2021 STV campaign timeframe (Oct. 18 – Dec. 31) to the same timeframe in 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/6807c94e-d544-4f58-8a33-134530dc6bf8/Ad-Creative-Fig-4.jpg</image:loc>
      <image:title>Case Studies - Ad Creative Optimization - Make it stand out</image:title>
      <image:caption>*Comparing 2021 STV campaign timeframe (Oct. 18 – Dec. 31) to the same timeframe in 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/boosting-ad-performance-of-a-former-amazon-accelerator-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/c43a51d4-8b82-4051-a6f8-1f603b8bed50/Amazon-Accelerator_Fig-1.png</image:loc>
      <image:title>Case Studies - Boosting Ad Performance of a Former Amazon Accelerator Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/ef683ec7-69d0-4df8-b6d3-7b6ccff2ac3f/Amazon-Accelerator_Fig-2.png</image:loc>
      <image:title>Case Studies - Boosting Ad Performance of a Former Amazon Accelerator Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/chargeback-reduction-through-a-ship-extension-window</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/340572db-af07-4490-9b4f-b9e3f789bdce/ChargebackReduction_Total.png</image:loc>
      <image:title>Case Studies - Chargeback Reduction Through a Ship Window Extension - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/06c27d8a-714a-4121-8d18-dad5c059df7d/ChargeBackReduction_PO-OnTime.png</image:loc>
      <image:title>Case Studies - Chargeback Reduction Through a Ship Window Extension - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/vine-born-to-run-boosts-new-product-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/e88b5db0-61d4-401d-acc0-e60478b7b5fa/BoostNewProductLaunch_Data.png</image:loc>
      <image:title>Case Studies - Vine + Born to Run Boosts New Product Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/strategizing-in-restricted-product-categories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/7d61e329-bdf6-46b8-8aa5-e312e5092fd9/StrategizingInRestrictedCategories_Data.png</image:loc>
      <image:title>Case Studies - Strategizing in Restricted Product Categories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/impact-of-upper-funnel-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/f66f6373-bcef-4596-8b2d-1eed4c7d019d/UpperFunnelImpact.png</image:loc>
      <image:title>Case Studies - Impact of Upper Funnel Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/ad-budget-efficiency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/22d0f8cb-958b-4ef6-83d6-fffe39edab5a/AdBudget_2022.png</image:loc>
      <image:title>Case Studies - Ad Budget Efficiency - Make it stand out</image:title>
      <image:caption>The cost of running Sponsored Ads has increased substantially and it is critical to put more dollars towards DSP in order to hit sales goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/treasure-truck</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/fe88051b-41a1-478b-b83e-9a8aece3f687/TreasureTruck_CaseStudy.png</image:loc>
      <image:title>Case Studies - Treasure Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/chargeback-excellence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/5fb74e87-b27f-48de-9f93-f016ff0481b2/Warehouse2.png</image:loc>
      <image:title>Case Studies - Chargeback Excellence</image:title>
    </image:image>
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  <url>
    <loc>https://globaloverview.com/case-studies/blog-post-title-two-86a28</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/eaf0e0cd-5d7e-40d6-b403-4c4dfb48981a/FullFunnel-2022.png</image:loc>
      <image:title>Case Studies - Full Funnel Media - Make it stand out</image:title>
      <image:caption>GO added DSP in May and STV in October of Year 2, which increased the number of new customers acquired in December by nearly 2000% compared to the December prior. There were 723 new customers in December Year 1 and 14,304 new customers in December Year 2.</image:caption>
    </image:image>
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    <loc>https://globaloverview.com/case-studies/blog-post-title-three-xy9ld</loc>
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    <priority>0.5</priority>
    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/0caf1b61-7dff-4c21-b2ac-8f95f98d69f9/FocusOnGrowth_AllStats_2022.png</image:loc>
      <image:title>Case Studies - Focus on Growth - Make it stand out</image:title>
      <image:caption>After altering the campaign strategy in mid-Q2 Y2, the number of glance views, unique visitors, and shipped COGS rose significantly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/37931fba-dad2-496b-9367-1e74d1453b5e/FocusOnGrowth_CogsSales_2022.png</image:loc>
      <image:title>Case Studies - Focus on Growth - Make it stand out</image:title>
      <image:caption>Attributed Sales only measure those who clicked on ads and doesn’t take into account the broader impact of advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/cae408e9-dfb4-4275-a7e2-6081158d02ec/FocusOnGrowth_CogsRoas_2022.png</image:loc>
      <image:title>Case Studies - Focus on Growth - Make it stand out</image:title>
      <image:caption>ROAS measures efficiency of advertising, but doesn’t capture the total productivity of advertising.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/benefits-of-sponsored-brand-video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1632510314864-F9SS26KQZOJXI7WSDQAQ/BenefitsOfSBV.png</image:loc>
      <image:title>Case Studies - Benefits of Sponsored Brand Video - Make it stand out</image:title>
      <image:caption>These statistics are an average from all our partners that use SBV.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/margin-enhancement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/fd2e2ee5-e189-4f7f-8570-878f0f82dc87/MarginEnhancement_2022.png</image:loc>
      <image:title>Case Studies - Margin Enhancement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://globaloverview.com/case-studies/product-variation-development</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/f41a10cf-60c2-44c6-8d03-f0bc6e7c1b9b/ProdVarDev_Table1_2022.png</image:loc>
      <image:title>Case Studies - Product Variation Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/f1ebd366-5eb5-444f-b995-54c6b442e9cf/ProdVarDev_Table2_2022.png</image:loc>
      <image:title>Case Studies - Product Variation Development - Make it stand out</image:title>
      <image:caption>While the single pack’s PCOGs decreased by $440, the 3 pack’s PCOGs increase more than made up for it.</image:caption>
    </image:image>
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    <lastmod>2022-10-19</lastmod>
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      <image:title>GO Europa</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60860186209e775f74a905b8/1634608905724-RIQ3COXWB494YET27UTH/Europa-map.png</image:loc>
      <image:title>GO Europa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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