Your brand is ready to GO. So are we.
Global Overview is a full-service agency managing all facets of the Amazon business to accelerate growth.
GO find us at Amazon Accelerate.
Our team is thrilled to be speaking in 2 sessions at Accelerate 2024:
Presentation
Rising Costs? Find Margin in Your Amazon Business
Wednesday, September 18 | 1:30 PM (PT) | Ads Stage, Expo Hall
A recent survey shows Amazon Sellers face fast-rising costs that now represent 50+% of total revenue (Marketplace Pulse 3.24), making it critical to find more opportunities for margin across your Amazon business.
While advertising is significant for growth, operational efficiencies, fee and inventory management, and creative’s ability to educate, engage, and convert can play a larger role in profitability.
Join us to dive into examples where we’ve helped brands generate more dollars through effective creative and operations strategies.
Tessa Blumenthal
Senior Director, Operations
Claire Magruder
Director, GO Studio
Thinking Beyond ROAS: Full-funnel Measurement Strategies for Amazon Sellers
Breakout Session
Wednesday, September 18 | 2:45 PM (PT) | Ballroom 3, 5th Floor
The current way you measure your advertising efforts may be limiting your brand’s growth potential. Relying solely on ROAS can obscure the true impact of upper-funnel campaigns. By balancing performance media with brand-building initiatives, you can set your brand on a path to long-term, sustainable growth.
Join us to discover actionable strategies to unlock your brand's potential on Amazon with holistic full-funnel ad measurement.
Beth Wall
Vice President, Customer
Marketing & Sales
Meet GO at Amazon Accelerate.
Stop by booth 208 at Partner Connect in the Accelerate Pavilion or schedule an appointment in advance!
Global Overview is proud to be a Signature Sponsor for Amazon Accelerate 2024.
Accelerate your brand’s growth with GO.
Your Amazon business is complex and wide open to growth possibilities, but you can’t do it all on your own. Our full-service approach is designed to provide hands-on support across all facets of eCommerce. We drive global profitability with strategies that interlace our experience in each of these areas.
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Our operations team establishes the foundation of a brand’s Amazon business. We find the root cause of process inefficiencies, provide insights to help scale our client’s supply chains and educate and guide our partners in an effort to attain operational advantages.
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Our retail team dives deep into the Amazon landscape to develop a well-informed and customized strategy driven by the goals of our partner brands. We are unrelenting in our tactical support, ensuring the fundamentals are in place from a strong catalogue with the right selection, pricing, placement and content.
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We believe in the power of a full funnel advertising approach, utilizing all Amazon advertising tools to help connect with the consumer throughout each stage of their journey. We help our partners achieve long-term, sustainable growth by designing robust campaign strategies utilizing Amazon Streaming TV, DSP and Sponsored Ads to acquire new customers and retain loyal shoppers.
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Our studio team collaborates closely with our partners to enhance their brand presence across all Amazon platforms. We produce best-in-class content informed by Amazon-curated customer insights and optimized for consumer experiences across product detail pages, brand stores, and additional advertising platforms to convert shoppers into buyers.
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Data is the source of truth. We utilize data from a multitude of resources to derive actionable insights and inform decision making, thus influencing our strategic direction.
See us GO. Turning goals into results.
Our diversified team supports every facet of the Amazon business. We hear it all, we know the headwinds most brands are facing, and we work every day to mitigate them. If your brand is facing one or more of the headwinds below, download our case studies to learn how we mitigated them for other advertisers.
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Efficiency & Profitability
Are you wasting ad budget or losing margin? We’ve helped our partners with brand protection strategies and operational excellence through reducing chargeback and FBA fees.
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Growth
Are you growing at a slower pace than the category or your competitors? We’ve helped our partners implement upper- and full-funnel strategies, spurring growth with our full-service management.
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Measurement
Are you struggling to measure the impact of your advertising? We've helped our partners through utilizing Omnichannel Metrics, employing Amazon Marketing Cloud, and measuring upper-funnel tools.
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User Experience
Are your PDPs and Brand Store failing to convert? We’ve helped our partners with optimizing and creating new content to enhance product detail pages and boost brand store performance.
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Ad Creative
Are your advertising creatives underperforming? We’ve helped our partners by optimizing their ad creatives and utilizing sight, sound, and motion through Sponsored Brand Video and more.
Ready to get GO-ing?
Your brand. Our passion. Learn how Global Overview can help navigate your brand through the complex world of eCommerce.