Amazon is always evolving. Your brand needs to stay on top of the latest news and updates to seize opportunities. This page is designed for you, with that exact purpose in mind.
Goals are great, results are better. Here are real-world examples of how we’ve helped our clients thrive on Amazon.
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We utilized OCM insights to enact ad optimizations for a client while their campaigns were still mid-flight to positively impact both online and brick-and-mortar performance.
Our team executed a full-funnel campaign and utilized media mix overlap reporting to achieve strong sales goals for a new product launch.
We saw a significant increase in Brand Store metrics after we redesigned a client’s Store with the goal of educating the consumer, organizing product categories and information, showcasing the new brand identity, and selling products.
Our team reworked a product’s packaging so that it came in at a lower FBA fee tier, improving the product’s overall margin.
Helpful updates and practical ideas that can build your brand.
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When budgets tighten, the first thing to get cut is often the hardest to measure. We've all been there—staring at disappointing ROAS numbers from upper-funnel campaigns while knowing these ads are doing more than the metrics show. The problem isn't that upper-funnel advertising doesn't work; it's more likely that the measurement is wrong.
Traditional last-touch attribution models and isolated ROAS calculations miss the bigger picture. They can't capture the halo effect that lifts your entire brand or the awareness building that makes your lower-funnel campaigns more effective. This creates a dangerous cycle: Poor attribution leads to budget cuts on upper-funnel advertising, which reduces overall brand performance, which leads to more budget cuts. Meanwhile, competitors who understand the full value of their advertising investments are capturing market share you're unknowingly surrendering.
But what if you could actually prove these hidden impacts exist—like we did for a recent client by delivering a +130% increase in impressions and +63% boost in sales while reducing cost per impression?
Most brands assume they need bigger budgets to reach more customers. It's a logical assumption—more reach requires more spend, right? Not exactly. Strategic audience expansion can actually reduce costs while dramatically increasing your reach and performance.
The secret lies in smarter testing, not spending more. By strategically reallocating existing budget to test new audience types, you can unlock hidden efficiency gains that deliver superior results for less money. GO's recent testing strategy proves this approach works: we helped a brand achieve 434% more traffic for 28% less spend through strategic audience expansion.
Amazon just announced Prime Day 2025 for July 8-11, but here's the challenge every brand needs to wrestle with: consumer sentiment is at its lowest level in over three years. While Prime Day represents massive opportunity, the landscape has fundamentally shifted.
Consumer confidence has declined, discretionary spending is under pressure, and we're facing "tentpole overload"—major shopping events have expanded from 7 total days historically to potentially 20 days now, diluting urgency and fragmenting consumer attention across multiple sales periods.
The brands that win Prime Day 2025 won't be those throwing more budget at the same old strategies. They'll be the ones who understand what the data reveals about consumer behavior and adjust their approach accordingly.
AI is transforming businesses everywhere, including eCommerce. Learn why AI adoption in eCommerce matters, explore key AI categories shaping the industry, and discover an Amazon AI tool we’re excited about…
