Amazon Buy with Prime + Amazon Display Ads = A Powerful Evolution for DTC Stores

It was only a month ago that Amazon announced Buy with Prime integration for DTC stores. This game-changing move incorporates the ease and boosted consumer confidence of Amazon’s purchasing and fulfillment processes on a brand’s shoppable website.

Buy with Prime is still only available by invitation, but as a Buy with Prime Partner, GO is able to introduce brands to this first-to-market opportunity.  

Now, Amazon is increasing the opportunity and scalability with Amazon Display Ads as part of the invitation.  

Brands can use the power of Amazon Display Ads, and Amazon’s unique customer insights, to execute data-informed ad strategies that connect a shopper’s intent on Amazon to ads they see off Amazon, driving them to a brand’s DTC store where they receive the same A to Z guaranteed checkout and fulfillment experience through Buy with Prime.   

Combining Amazon Display Ads with Buy with Prime integration positions brand stores for a powerful evolution.  

Reach Audiences of Engaged Amazon Shoppers: Use exclusive insights and Amazon shopping signals to build audiences so your ads connect with the most relevant audiences.  

Drive Traffic to Your DTC Site: Send new Amazon shoppers directly to your DTC site by remarketing to Amazon audiences on third-party websites.  

Partner with an Expert: Get dedicated agency support to produce your creative asset and manage the ongoing performance of advertising.  

IT’S GO TIME

These kinds of first-to-market opportunities are exciting and we’re so grateful that our strong relationship with Amazon allows us to offer them to interested brands. If you’re already a GO brand, reach out to your GO team to learn how you can be a part of this program. If you’re not a GO brand yet, we should fix that. Let’s connect and explore what a partnership with GO looks like for you.