The Amazon marketplace has fundamentally evolved—and brands still relying on keyword-only strategies are watching their growth stagnate while competitors pull ahead.

Join sales and marketing leaders from leading brands, Amazon, and GO for an exclusive collaborative conversation about how the shift to a pay-to-play environment demands an entirely new approach to advertising success. With real case studies and actionable insights, you’ll join discussions about how advertisers are transitioning from search-dependent to full-funnel strategies and achieving breakthrough growth while their competitors still struggle with rising CPCs and shrinking organic visibility.

• Escape the Search Trap
  The real impact of search-only strategies - rising CPCs, constant pricing pressure, and a destructive race to the bottom. How can advertisers begin to shift their strategies?

• Upper-funnel Tactics Driving Growth
  Advertisers who are leaning into upper funnel tactics, especially video, are gaining advantages over their competitors and driving sustainable growth. Which combination of tools are working and why?

• AMC for Every Advertiser
  Measurement is the key to growth. How can even smaller advertisers begin utilizing AMC data to carve out a competitive advantage?

• Open Conversation
  You’ve got insight we can all learn from. Come ready to share your experience and your perspective as we all engage in open dialogue about the challenges and opportunities we’re facing today.