Ad Budget Efficiency

---

The Challenge

A large HPC company with mature brands is seeking to grow by more than 25%, but overall traffic on Amazon is not increasing at a commensurate rate.

Our Solution

The GO team recognized that Amazon search was becoming less efficient without high rates of traffic growth, so we compared Sponsored Ads performance to DSP performance to determine the most effective use of advertising dollars.

---

Results

6.4x
better eCPM through DSP
than Sponsored Ads

+5pts
comparing DSP Spend
vs. DSP Sales

1.5x
better ROAS through DSP
than Sponsored Ads

The cost of running Sponsored Ads has increased substantially and it is critical to put more dollars towards DSP in order to hit sales goals.