Treasure Truck

Treasure Truck (TT) is a unique opportunity for brands to drive engagement on Amazon through detail page visits and brand store traffic by reaching millions of engaged subscribers with a one-day-only offer.

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The Challenge

GO works with a weight loss supplement brand that was looking to improve the performance of one of their ASINs on Amazon.

In comparison to the rest of their portfolio, this ASIN had low market share and brand awareness.

Our Solution

GO launched a Treasure Truck (TT) promotion for the ASIN to increase household penetration and gain market share.

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Results

+909%
Increase in Shipped COGS
vs. prior week for TT ASIN
Other ASINs (not included in TT):
+10% vs. prior week

98%
TT customers that were
new-to-brand

+943%
Increase in Brand Store traffic
Day prior to TT: 1,116 visitors
Day of TT: 11,646 visitors

*Treasure Truck is a deprecated tool and it was discontinued in 2022