Benefits of Sponsored Brand Video
Always eager to participate in new betas, GO was an early adopter of Amazon’s Sponsored Brand Video. We quickly recognized the power of sight, sound and motion and created content to enable 80% of our partners to utilize the new media tool within months.
Results
In comparison to Sponsored Product, SBVs yielded:
192%
higher ROAS
489%
higher CTR
40%
lower CPC
In comparison to Sponsored Brand, SBVs yielded:
227%
higher ROAS
624%
higher CTR
23%
lower CPC
These statistics are an average from all our partners that use SBV.