Instacart Partnership Unleashes First-to-Market Opportunities

Global Overview formally partners with Instacart, poising us to bring long-term success for GO brands through Instacart Ads’ new formats.

Instacart is the leading grocery technology company in North America, serving people in more than 5,500 cities across the U.S. and Canada. GO is the first independent agency to announce a formal partnership with Instacart, giving GO brands a leading edge with an early look and access to Instacart’s expanding ad formats. 

GO brands know that our insatiable passion to generate long-term growth drives us to cultivate the kinds of partnerships that give our brands a unique advantage. This partnership with Instacart will give GO brands first-to-market opportunities with the chance to test new ad formats and receive best-in-class data insights. As a result, GO brands will be better positioned to inspire new consumer behaviors by aligning ad strategies with deeper insights from Instacart. 

From GO’s Founder and President, Carl Goedjen: 

“As consumers continue to shift their buying habits, we believe Instacart is positioning our brands to experience greater engagement, awareness, and overall sales through this partnership. Also, the breadth of Instacart’s retail partnerships and ad offerings opens the door for non-food brands, like health and personal care brands, to build influence and profitability beyond their Amazon business.”

From Instacart’s Director of Agency Partnerships, Suzanne Skop:

“We’re proud to announce our partnership with Global Overview, unlocking Instacart Ads capabilities for their clients. Our ads offering allows brands of all sizes to run a full-funnel marketing strategy on Instacart, from generating awareness to driving purchase. With this partnership, we’re helping Global Overview clients stay at the forefront of digital advertising and leverage data-driven approaches to reach consumers.”

IT’S GO TIME.

Ready to see your brand grow through this Instacart partnership?