Transitioning a Brand from a Distributor’s Account to Their Own Seller Central Account
What We’re Celebrating:
We executed a comprehensive account transition plan to help a client shift from a distributor’s Seller Central to their own. This shift gave the brand greater control over their Amazon business, aiding in a 23% year-over-year (YoY) sales growth six months post-transition.
Overview:
A brand worked with a Seller Central distributor to sell their products on the Amazon platform, finding it convenient to outsource their business's operational tasks. However, the distributor’s poor management quickly became apparent, creating issues such as:
Lack of a promotion strategy
Duplicate items being shipped to Amazon
Minimal advertising efforts
Poor consumer experience on product detail pages
Messy product variations
Inefficient backend operations
Once GO partnered with the brand and demonstrated that selling on Amazon through their own Seller Central account would be more profitable, the client decided to retake control of their business. They enlisted GO to seamlessly and effectively transition from the distributor's Seller Central to their own.
The Challenge:
A client’s distributor ineffectively managed several critical aspects of their Amazon business, including shipping logistics, product detail page optimization, advertising strategies, promotional planning, and backend operations. This lack of proper management led to inefficiencies and missed sales.
The Strategy:
GO designed and implemented a comprehensive account transition plan, addressing the following key steps:
Determining when to cease product shipments to the distributor
Timing when the distributor will sell through their inventory to determine when to start selling through the brand’s own Seller Central account
Setting up the client’s Seller Central account
Adding ASINs to the brand’s product catalog
Calculating the inventory levels needed at Amazon fulfillment centers
Filling out the Fulfilled by Amazon (FBA) case pack templates
Providing a list of must-have backend attributes
Additionally, the Seller Central platform was entirely new to the client, so GO organized a series of coaching sessions to familiarize them with this account type and FBA operations. These sessions provided guidance on inventory shipping, prep ownership, the consignment model, and revenue booking.
The Results:
Since transitioning from the distributor's account to their own Seller Central account, the client has gained greater profitability and control over their Amazon business, driving significant sales growth. Six months post-transition, sales increased +23% YoY.
Need an agency to help you transition to your own Amazon account?
Whether you are shifting to Vendor Central, Seller Central, or a hybrid account model, our team can help you develop a tailored, nuanced process to ensure a smooth and seamless transition. Get in touch with us to learn more!