We helped a Health & Household client earn additional sales during Prime Big Deal Days by targeting a main competitor through Sponsored Display advertising. Check out the details…

Global Overview’s interdisciplinary approach connects our creative team with our operations, retail, advertising, and data teams, allowing the lessons we learn and the momentum we gain from one area to inform and strengthen our approach across other areas. Click here to see a few case studies that showcase us putting this concept into action…

Thanks to our diligent correspondence with an Amazon Supply Chain Manager, GO helped a health and personal care brand acquire prep fee savings and chargeback reversals. Check out the details…

By launching a new high-selling item, improving our client’s advertising strategy, participating in Prime Day ’23, and garnering a much-needed price increase, we helped our client experience their highest quarterly sales ever on the Amazon platform. Check out the details…

Our advertising, retail, and content implementations helped us achieve a consistent month over month shipped COGS growth rate for our client while simultaneously lowering their TACOS. Check out the details…

With Amazon’s Turkey 11 in our rearview mirror, check out some key takeaways and insights we saw during the tentpole…

Our creation and utilization of a real-time data tracker that integrated Amazon Marketing Stream and Amazon Rapid Retail Analytics metrics helped us make strategic pivots for a client during Prime Day ‘23. Check out the details…

Though we are currently swept up in fall, January is just around the corner, meaning consumers will soon shift their priorities toward establishing new goals, resolutions, and ambitions. For brands, this signals an urgency to develop optimized strategies for New Year, New You. For a few tips and tricks on how to take advantage of this tentpole, click here…

Our capabilities across retail, advertising, and content aided a brand in improving its shipped cost of goods sold (COGS) and glance views year over year. Check out the details…

Thanks to our full-funnel strategy that slowly pivoted dollars toward upper-funnel tactics over time through a test-and-learn process, we helped our client increase their monthly shipped cost of goods sold, average weekly organic branded searches, and new-to-brand (NTB) % of purchasers. Check out the details…

With Prime Big Deal Days in our rear view mirror, there are a few key takeaways and insights we saw with some of our brands. Check out the details…

By monitoring our client’s inventory position, helping them reclaim units stranded at Amazon warehouses, and implementing a new DSP creative that differentiates their products from brands playing in their category, we helped them manage their advertising budget wisely and effectively, increase sales for 3 formerly stranded ASINs, and up NTB customers. Check out the details…

Video ad tools are expanding and becoming more accessible than ever, and yet we have regular conversations with advertisers who don’t quite understand why video is worth the investment. To better comprehend the impact of video, click here…

Technology is critical to the success of any business on Amazon, but it is possible to give technology too much power over your strategy. To see how we work to find the perfect balance between technology and the human element, click here…

By recommending our client place FNSKU labels overtop UPCs and instructing them to send removal orders for ineligible items submitted into the Manufacturer Barcode program, we are on track to help them significantly reduce their Amazon stickering fees and regain a substantial amount of inventory. Check out the details…

When advertisers focus singularly on brand protection, it can create a lot of issues, including inefficiencies that can stunt your long-term growth. Rather than only focusing on brand protection, shift to a holistic perspective that builds brand equity. Check out more details…

By leaning into one of Amazon’s newest capabilities, Online Video (OLV) Viewer Audience Segments, we helped our client improve their OLV return on ad spend (ROAS) for their new product launch by 175%. Check out the details…

Thanks to our tireless work of analyzing and identifying chargeback issues, addressing those issues with clients, and implementing best practices, our agency acquired a 0.5% total chargeback rate in 1H 2023. Check out the details here…

Every company has a unique set of circumstances to consider when determining their advertising strategy. If you’re trying to imagine your own response to the impact and measurement of upper-funnel activity, check out our approach here…

By leaning heavily into Sponsored Display, we drove improved advertising efficiency despite a +22% increase in budget. Check out the details…