This headline was written by a human.
At Global Overview, our strategies are managed by them too. We’re a hands-on, full-service agency managing all facets of the Amazon business to accelerate growth.
Interested in seeing how our human + tech approach can benefit your brand?
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A full suite of services scaled by tech, managed by people.
Your Amazon business is complex and wide open to growth possibilities, but you can’t just set it and forget it. Our team adds the critical human insight needed to adjust on the fly, ensuring that data-driven solutions are always aligned with your brand’s vision.
We drive global profitability with strategies that interlace tech with the human element in each of these areas.
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Our operations team establishes the foundation of a brand’s Amazon business. We find the root cause of process inefficiencies, provide insights to help scale our client’s supply chains and educate and guide our partners in an effort to attain operational advantages.
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Our retail team dives deep into the Amazon landscape to develop a well-informed and customized strategy driven by the goals of our partner brands. We are unrelenting in our tactical support, ensuring the fundamentals are in place from a strong catalogue with the right selection, pricing, placement and content.
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We believe in the power of a full funnel advertising approach, utilizing all Amazon advertising tools to help connect with the consumer throughout each stage of their journey. We help our partners achieve long-term, sustainable growth by designing robust campaign strategies utilizing Amazon Streaming TV, DSP and Sponsored Ads to acquire new customers and retain loyal shoppers.
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Our studio team collaborates closely with our partners to enhance their brand presence across all Amazon platforms. We produce best-in-class content informed by Amazon-curated customer insights and optimized for consumer experiences across product detail pages, brand stores, and additional advertising platforms to convert shoppers into buyers.
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Data is the source of truth. We utilize data from a multitude of resources to derive actionable insights and inform decision making, thus influencing our strategic direction.
Turning tech insights into hands-on action.
Tech tools support our strategy and streamline our workflow, but we understand that an elevated level of success comes from understanding your brand's goals while adapting with the ever-changing marketplace of Amazon.
See how we’ve taken the “what” to determine the “so what?” for our brands:
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Adaptable Ad Approach
We leveraged reporting to constantly monitor our partner’s inventory position and implemented a flexible ad strategy that prioritized in-stock items.
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Proving Out Upper-Funnel
Data proved the impact of upper-funnel ad tools for our partner, leading to a test-and-learn strategy that increased shipped COGS, branded searches, and NTB purchasers.
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Mid-Event Optimizations
With a real-time data tracker, our team adapted strategies on the fly during a tentpole event, aiding us in surpassing our partner's sales goal by 22%.
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Full-Service Adjustments
Along with retail and content tactics, we implemented a switch from auto and brand campaigns to a more nuanced ad strategy that contributed to our partner's stellar growth.
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Creative Testing
We crafted insight-driven STV spots to test against our partner’s existing strategy, with our approach yielding more NTB customers, branded searches, and total sales.
Is your eCommerce management feeling human enough?
Technology alone isn’t going to cut it. Learn how Global Overview can help improve your brand’s online performance.