Award-Winning Brand Building Services

The Global Overview Team has been part of the Amazon Ads Partner Network since its inception and we are thrilled to have been awarded with Amazon’s 2022 Performance Growth Partner Award!

Let us put our award-winning team to work growing your brand on Amazon. Scroll down to read about our full-service approach and each aspect of the Amazon business that we support.

Why full-service?

Full-service support opens your brand to its greatest opportunities for growth. Our team understands how the complex nuances of operations, retail, advertising, creative and data build on one-another to gain momentum and position a brand for levels of success that aren’t accessible without a unified approach. Take a look at the how this full-service support comes to life in each section of the Amazon business below.

Operations

Operations

Our operations team establishes the foundation of a brand’s Amazon business. We find the root cause of process inefficiencies, provide insights to help scale our client’s supply chains and educate and guide our partners in an effort to attain operational advantages.

  • • Dispute troubleshooting, management, and mitigation

    • Chargebacks

    • Shortages

    • Platform analysis (FBA, FBM, VC drop ship, VC Pos)

    • Net PPM analysis

    • Inventory reporting, reconciliation, disputes, forecasting and planning for both import and domestic businesses

    • New vendor code set ups for Amazon businesses and Amazon mDDP

    • Strategic sourcing analysis and management

    • Order shipment creation and label generation

    • PO consultation, troubleshooting and ship window changes/extensions

    • Project transparency utilization & management for counterfeits

    • Profitability modeling and analysis

    • Strategic sourcing analysis and management

    • Compliance report uploads & ANDON case tracking, resolution, and reporting (suppressions, breaks, brand registry and transparency cases)

    • Missed pick-up and support ticket assistance

    • CRaP risk modeling and mitigation strategies

    • Strategic projects (Vendor Flex, Drop Ship, Climate Pledge, etc.)

    • Remittance analysis

    • Amazon VM and ISM relationship management

    • Payment delay root causes

    • Cash flow stabilization strategies

Case Studies

Featured
FBA Fee Reduction Through ASIN Repackaging

Our team reworked a product’s packaging so that it came in at a lower FBA fee tier, improving the product’s overall margin.

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Full-Service Management Spurs Rapid Sales Growth

GO utilized our strength of being an experienced, full representation agency to help a pet brand bring in new consumers and ultimately boost consumption.

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Chargeback Reduction Through a Ship Window Extension

Our operations team was able to significantly reduce an HPC brand’s chargeback costs, the majority being PO On-Time Accuracy, through a ship window extension.

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Retail

Retail

Our retail team dives deep into the Amazon landscape to develop a well-informed and customized strategy driven by the goals of our partner brands. We are unrelenting in our tactical support, ensuring the fundamentals are in place from a strong catalogue with the right selection, pricing, placement and content.

  • • Dispute troubleshooting, management, and mitigation

    • Omnichannel pricing

    • P&L management

    • Forecasting

    • Marketing mix management and allocation across different tactics (search, display & STV)

    • New item setup execution

    • Variation management

    • Review management (Vine)

    • Selection optimization

    • Promotion strategy, execution, and management, including tentpole seasonal events (Prime Day, Black Friday/Cyber Monday, Back-to-School, etc.)

    • Born to Run submissions

    • Hidden keyword implementation and optimization

    • Node change requests

    • UPC/SKU transitions

    • Scraping: buy box, ranking, suppression, price monitoring

    • Image, title, and variation break monitoring

    • Domestic and international expansion support for Amazon and new client acquisitions

    • Vendor code management

    • Competitor business/product intelligence analysis

    • Amazon VM and SAS relationship management

Case Studies

Featured
Full-Service Management Spurs Rapid Sales Growth

GO utilized our strength of being an experienced, full representation agency to help a pet brand bring in new consumers and ultimately boost consumption.

Read more →
Vine + Born to Run Boosts New Product Launch

Our team convinced a brand with a limited budget and heavy restrictions to allocate resources toward Amazon’s Vine and BTR to support their new product launch.

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Product Variation Development

There is power in variations. Pairing a higher performing ASIN with a similar but lower performing ASIN can help overall ranking and sales.

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Advertising

Advertising

Amazon Partner Advertising

We believe in the power of a full funnel advertising approach, utilizing all Amazon advertising tools to help connect with the consumer throughout each stage of their journey. We help our partners achieve long-term, sustainable growth by designing robust campaign strategies utilizing Amazon Streaming TV, DSP and Sponsored Ads to acquire new customers and retain loyal shoppers.

  • • Ad creative ideation and testing

    • Campaign building and A/B testing

    • Keyword development and management

    • Bidding strategy and augmentation

    • Daily campaign management and optimization

    • Brand store management and reporting

    • Tent pole sponsorships and associated advertising activations (e.g., Prime Day, Black Friday/Cyber Monday, New Year New You, seasonal gift guides)

    • Amazon Advertising relationship management

    • Amazon DSP loyalty and remarketing campaigns

Non-Amazon Retail Media

Consumers are increasingly moving their shopping journey online, expanding the universe of where brands must show up. Our broader e-commerce knowledge and ability to align advertising strategies across all digital retail platforms allows our partners to streamline resources. We simplify retail media for our partners, owning advertising strategy, execution and optimization of all featured product and display media wherever their brands are sold.

  • • Targeting strategy and optimization

    • Keyword development and management

    • Campaign creation

    • Campaign A/B testing

    • Bidding strategy and augmentation

    • Campaign optimization

    • Platform relationship management

Case Studies

Featured
Omnichannel Metrics

We utilized OCM insights to enact ad optimizations for a client while their campaigns were still mid-flight to positively impact both online and brick-and-mortar performance.

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Multi-Touch Advertising Strategy

Our team executed a full-funnel campaign and utilized media mix overlap reporting to achieve strong sales goals for a new product launch.

Read more →
Full-Service Management Spurs Rapid Sales Growth

GO utilized our strength of being an experienced, full representation agency to help a pet brand bring in new consumers and ultimately boost consumption.

Read more →

Creative

Creative

Our studio team collaborates closely with our partners to enhance their brand presence across all Amazon platforms. We produce best-in-class content informed by Amazon-curated customer insights and optimized for consumer experiences across product detail pages, brand stores, and additional advertising platforms to convert shoppers into buyers.

  • • Copywriting & editing

    • Illustration

    • Photography & retouching

    • Video & motion design

    • 3D rendering

    • Visual design

    • Merchandising audits and recommendations for content optimization

    • User experience design and research

Case Studies

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Featured

Reporting & Analytics

Reporting & Analytics

Data is the source of truth. We utilize data from a multitude of resources to derive actionable insights and inform decision making, thus influencing our strategic direction.

  • • Total Amazon performance reporting and visualizations, including operations, retail and advertising metrics

    • Amazon Marketing Cloud customer journey analysis

    • Category management and market share analysis

    • Industry insights

    • Prescriptive analysis

    • Customer acquisition and lifetime value modeling

Case Studies

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  • “Global Overview’s expertise and experience have helped our small company understand the Amazon of today and how we need to strategically allocate our resources for future rapid growth.”

    E-COMMERCE DIRECTOR, ORGANIC GROCERY

  • “Global Overview has been able to drive our brand loyalty and create a great customer experience for our Amazon shoppers.”

    VP OF SALES, HEALTH + PERSONAL CARE

  • "With high double-digit growth at Amazon, we have experienced growing pains. GO helped supply cross-functional training and ongoing support to build capacities for e-com.”

    OMNI-CHANNEL STRATEGY DIRECTOR, GROCERY

  • "Basically put – without Global, we would not have a presence on Amazon. With their help, we are doubling our business annually on Amazon.”

    LEADING U.S. MANUFACTURER, TOYS

  • “Global Overview has done an outstanding job of growing sales and building brand ubiquity for us. GO’s expertise in this realm gives us the edge to navigate and uncover each opportunity that allows us to continually achieve double-digit growth year on year. I wouldn’t have anyone else handle this business.”

    VP OF SALES, MAJOR CPG BRAND

  • “Our Global Overview team understands the Amazon system really well and knows how to navigate the system for optimal performance.”

    PHARMACEUTICAL BRAND EXECUTIVE

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