Need help boosting your omnichannel strategy on Amazon?
We’re thrilled that our team’s experience and success with Amazon omnichannel strategies has been celebrated by Amazon Ads, earning us the US Performance Growth Partner Award. If you’re looking for a bit of inspiration for your own omnichannel strategy, here’s a peek at our approach that gained Amazon Advertising’s attention.
An Omnichannel Strategy That Increased New-to-Brand and Loyalty
By utilizing the full suite of Amazon’s metrics, customer purchase insights, overlap reports, and Amazon Marketing Cloud, we identified the right cadence for our client’s advertising, optimized ad creatives for each stage of the consumer journey, and made data-driven decisions on which segments to target at the top, middle, and bottom of the funnel. As a result, we saw…
+61% increase in monthly new-to-brand shoppers
+170% increase in subscribe and save (SNS) subscriptions
Why was this strategy successful?
We approach Amazon with a holistic view, meaning we understand the interconnectivity between each stage of the consumer journey and how Amazon’s tools can work together to create the impact our brands need.
That same holistic perspective that drives our omnichannel strategies has also shaped our full-service support. We see how all aspects of a business—from retail, operations, advertising, creative, and reporting—work together to create long-term success on Amazon for our clients.
Scroll down to read more about our full-service support and view even more case studies that showcase the kinds of successes that won us the Amazon Ads 2022 US Performance Growth Partner Award.
Operations
Operations
Our operations team establishes the foundation of a brand’s Amazon business. We find the root cause of process inefficiencies, provide insights to help scale our client’s supply chains and educate and guide our partners in an effort to attain operational advantages.
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• Dispute troubleshooting, management, and mitigation
• Chargebacks
• Shortages
• Platform analysis (FBA, FBM, VC drop ship, VC Pos)
• Net PPM analysis
• Inventory reporting, reconciliation, disputes, forecasting and planning for both import and domestic businesses
• New vendor code set ups for Amazon businesses and Amazon mDDP
• Strategic sourcing analysis and management
• Order shipment creation and label generation
• PO consultation, troubleshooting and ship window changes/extensions
• Project transparency utilization & management for counterfeits
• Profitability modeling and analysis
• Strategic sourcing analysis and management
• Compliance report uploads & ANDON case tracking, resolution, and reporting (suppressions, breaks, brand registry and transparency cases)
• Missed pick-up and support ticket assistance
• CRaP risk modeling and mitigation strategies
• Strategic projects (Vendor Flex, Drop Ship, Climate Pledge, etc.)
• Remittance analysis
• Amazon VM and ISM relationship management
• Payment delay root causes
• Cash flow stabilization strategies
Case Studies
Retail
Retail
Our retail team dives deep into the Amazon landscape to develop a well-informed and customized strategy driven by the goals of our partner brands. We are unrelenting in our tactical support, ensuring the fundamentals are in place from a strong catalogue with the right selection, pricing, placement and content.
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• Dispute troubleshooting, management, and mitigation
• Omnichannel pricing
• P&L management
• Forecasting
• Marketing mix management and allocation across different tactics (search, display & STV)
• New item setup execution
• Variation management
• Review management (Vine)
• Selection optimization
• Promotion strategy, execution, and management, including tentpole seasonal events (Prime Day, Black Friday/Cyber Monday, Back-to-School, etc.)
• Born to Run submissions
• Hidden keyword implementation and optimization
• Node change requests
• UPC/SKU transitions
• Scraping: buy box, ranking, suppression, price monitoring
• Image, title, and variation break monitoring
• Domestic and international expansion support for Amazon and new client acquisitions
• Vendor code management
• Competitor business/product intelligence analysis
• Amazon VM and SAS relationship management
Case Studies
Advertising
Advertising
Amazon Partner Advertising
We believe in the power of a full funnel advertising approach, utilizing all Amazon advertising tools to help connect with the consumer throughout each stage of their journey. We help our partners achieve long-term, sustainable growth by designing robust campaign strategies utilizing Amazon Streaming TV, DSP and Sponsored Ads to acquire new customers and retain loyal shoppers.
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• Ad creative ideation and testing
• Campaign building and A/B testing
• Keyword development and management
• Bidding strategy and augmentation
• Daily campaign management and optimization
• Brand store management and reporting
• Tent pole sponsorships and associated advertising activations (e.g., Prime Day, Black Friday/Cyber Monday, New Year New You, seasonal gift guides)
• Amazon Advertising relationship management
• Amazon DSP loyalty and remarketing campaigns
Non-Amazon Retail Media
Consumers are increasingly moving their shopping journey online, expanding the universe of where brands must show up. Our broader e-commerce knowledge and ability to align advertising strategies across all digital retail platforms allows our partners to streamline resources. We simplify retail media for our partners, owning advertising strategy, execution and optimization of all featured product and display media wherever their brands are sold.
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• Targeting strategy and optimization
• Keyword development and management
• Campaign creation
• Campaign A/B testing
• Bidding strategy and augmentation
• Campaign optimization
• Platform relationship management
Case Studies
Creative
Creative
Our studio team collaborates closely with our partners to enhance their brand presence across all Amazon platforms. We produce best-in-class content informed by Amazon-curated customer insights and optimized for consumer experiences across product detail pages, brand stores, and additional advertising platforms to convert shoppers into buyers.
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• Copywriting & editing
• Illustration
• Photography & retouching
• Video & motion design
• 3D rendering
• Visual design
• Merchandising audits and recommendations for content optimization
• User experience design and research
Case Studies
Reporting & Analytics
Reporting & Analytics
Data is the source of truth. We utilize data from a multitude of resources to derive actionable insights and inform decision making, thus influencing our strategic direction.
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• Total Amazon performance reporting and visualizations, including operations, retail and advertising metrics
• Amazon Marketing Cloud customer journey analysis
• Category management and market share analysis
• Industry insights
• Prescriptive analysis
• Customer acquisition and lifetime value modeling
Case Studies
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