GO Partners’
Success Stories
Goals are great, results are better. Take a look at some real-world examples of how we’ve helped our clients thrive on Amazon.
Omnichannel Metrics
We utilized OCM insights to enact ad optimizations for a client while their campaigns were still mid-flight to positively impact both online and brick-and-mortar performance.
Multi-Touch Advertising Strategy
Our team executed a full-funnel campaign and utilized media mix overlap reporting to achieve strong sales goals for a new product launch.
Brand Store Performance Boost
We saw a significant increase in Brand Store metrics after we redesigned a client’s Store with the goal of educating the consumer, organizing product categories and information, showcasing the new brand identity, and selling products.
FBA Fee Reduction Through ASIN Repackaging
Our team reworked a product’s packaging so that it came in at a lower FBA fee tier, improving the product’s overall margin.
Product Detail Page Performance Enhancement
Our GO Studio team helped a consumables brand achieve an increase in conversion rate and sales/visitor through a complete structural and visual overhaul of their PDPs.
Full-Service Management Spurs Rapid Sales Growth
GO utilized our strength of being an experienced, full representation agency to help a pet brand bring in new consumers and ultimately boost consumption.
Ad Creative Optimization
Our GO Studio team assisted in developing the right content approach for our client whose primary objective was to acquire new customers.
Boosting Ad Performance of a Former Amazon Accelerator Brand
GO seamlessly transitioned a former Amazon Accelerator Program brand to our agency, resulting in a boost in ad performance.
Chargeback Reduction Through a Ship Window Extension
Our operations team was able to significantly reduce an HPC brand’s chargeback costs, the majority being PO On-Time Accuracy, through a ship window extension.
Vine + Born to Run Boosts New Product Launch
Our team convinced a brand with a limited budget and heavy restrictions to allocate resources toward Amazon’s Vine and BTR to support their new product launch.
Strategizing in Restricted Product Categories
GO works with a brand that wanted to increase traffic and sales, but their category has substantial advertising limitations.
Impact of Upper Funnel Media
We help our partners achieve long-term, sustainable growth by crafting a full funnel strategy designed to acquire new customers and retain loyal shoppers. Our full funnel approach incorporates Sponsored Ads, DSP, and Streaming TV, enabling brands to connect with the consumer throughout their shopping journey.
Ad Budget Efficiency
The cost of running Sponsored Ads has increased substantially and it is critical to put more dollars towards DSP in order to hit sales goals.
Treasure Truck
Treasure Truck is a unique opportunity for brands to drive engagement on Amazon through detail page visits and brand store traffic by reaching millions of engaged subscribers with a one-day-only offer.
Chargeback Excellence
Our operations team has been able to significantly reduce our partners’ chargeback rates across the board.
Full Funnel Media
GO does not believe only one metric defines success, but there are many indicators across the customer journey. We’ve found that our approach to full funnel advertising is key to acquiring new customers.
Focus on Growth
ROAS only measures efficiency, but metrics like glance views, unique visitors, and shipped COGS are better at showing overall growth.
Benefits of Sponsored Brand Video
We quickly recognized the power of sight, sound and motion and created content to enable 80% of our partners to utilize the new media tool within months.
Margin Enhancement
Our operations team is focused on reducing costs for our clients through data analysis, chargeback reduction, and streamlining processes.
Product Variation Development
There is power in variations. Pairing a higher performing ASIN with a similar but lower performing ASIN can help overall ranking and sales.