GO News
Helpful updates and practical ideas that can build your brand.

Launching Lookalike and Custom Audiences Within a Walmart Onsite Display Campaign
Expanding a client’s Walmart Onsite Display strategy to include lookalike and custom audiences helped drive new-to-brand customers more efficiently, leading to increased sales. Click through to learn more…

Walmart’s Advertising and Synergies with Amazon
Explore some of Walmart’s foundational advertising tools and how the platform can complement your Amazon presence…

Leveraging Sponsored TV to Drive New-to-brand at an Efficient Cost
Adding Sponsored TV to a client’s upper-funnel video strategy drove strong new-to-brand purchases and efficient CPMs. Click here to learn more…

The Advantages of Amazon’s Upper Funnel Video Tools
Explore why upper-funnel video deserves your investment and what Amazon video tools are available to incorporate into your advertising approach…

Amazon PDP and Brand Store Enhancements for a Pet Brand
By transforming a pet brand’s Amazon product detail pages and Brand Store into visually appealing and informative shopping destinations, we helped them boost Brand Store clicks, Brand Store sales, and PDP conversion rate. Click here to learn more…

What Global Overview is Excited About for E-Commerce in 2025
Click through for a list of innovative solutions and key strategies our GO leaders believe will drive the most impact for brands on Amazon next year…

Transitioning a Brand from a Distributor’s Account to Their Own Seller Central Account
We executed a comprehensive account transition plan to help a client shift from a distributor’s Seller Central to their own, giving them greater control over their Amazon business and aiding in sales growth. Click here to learn more…

Amazon's 2025 U.S. Referral and FBA Fees Update
Amazon will not increase U.S. referral or FBA fees, nor introduce new fee types, in 2025. They will also reduce certain fees and provide additional benefits to support new selection growth. Click here for more details…

Lowering Fulfillment Costs by Reducing FBA Shipping Frequency
By switching a client over to bi-weekly orders, we yielded fewer, larger shipments that were prone to be transported via large truckload and truckload and lowered their shipping costs. Click here for more details…

Boosting Shipped COGS, Click Share, and Conversion Share via a Multi-service Approach
By diving into retail, content, advertising, and data strategies, we helped our client achieve significant shipped cost of goods sold, click share, and conversion share performance. Click here to learn more…

Amazon’s Turkey 12: Things to Look Out for During These Tentpole Days
Are you ready for Amazon’s Turkey 12 (T12)? Click through to see how our GO team members approach the highly anticipated tentpole event on the day of…

Utilizing Amazon Marketing Cloud to Illustrate the Benefits of DSP & OLV in a Full-Funnel Strategy
By employing Amazon Marketing Cloud to showcase the benefits of Amazon DSP and Online Video ads within a full-funnel strategy, we convinced a brand that sells in France and Germany to invest in the upper-funnel tools full-time. Click through to see our findings across both marketplaces...

Standing Out in a Saturated Category: 3 Things to Help You Cut Through the Noise
Amazon is becoming more saturated every year and brands across all categories are feeling the weight of it. Click through to discover 3 tips to stand apart from the crowd...

Enacting a SKU Transfer for a Client’s Top 2 Products
Thanks to our team’s proactive process planning and quick reactivity to a specific roadblock, we were able to enact a successful transition of a client’s top 2 ASINs to new SKUs. Click here to learn more...

A/B Testing Sponsored Brand Video Content for Stronger Click-Through & Sales
We A/B tested an Influencer - Category Sponsored Brand Video campaign against an Informational - Category Sponsored Brand Video campaign to see which drove stronger PDP traffic and purchase results for our client. Click here to learn what we discovered...

Restoring an Item to Its Browse Node via a Variation Strategy
We identified a variation strategy that helped our client’s top item get reinstated in its browse node. This resulted in the top item's sales and market share increasing and the top item regaining the best seller badge it held previously. Click here to learn more...

GO Achieves our Agency’s Record-Low Vendor Central Chargeback Rate
According to Stratably, 61% of 1P brands find profitability management to be one of their biggest challenges on Amazon. Learn how we address this for our clients and experienced the lowest total chargeback % of COGS we ever had in Q2 2024…

Utilizing Prime Video Ads to Generate Awareness, Traffic, and Sales for a New Item Launch
By leaning into Amazon’s Prime Video Ads, we enabled our client to increase their audience pool, build awareness, and boost traffic on a new item launch in just 1 month. Click here to learn more…

Growing a Client to New Heights on Amazon Canada
By firing on all cylinders across several business facets, we boosted a client’s shipped revenue and helped them gain prominence on Amazon.CA. Click here to learn more…

Hunting for Profitability: 3 Areas to Find More Profitability on Amazon
The ebb and flow of a brand’s consumer cycle creates an ongoing shift in priorities. Long-term growth and profitability are always the main goals, but there might be seasons when you focus more than others on short-term profitability. Click here to see which areas we look at when our partners want to lean into short-term profitability…