GO News
Helpful updates and practical ideas that can build your brand.
Standing Out in a Saturated Category: 3 Things to Help You Cut Through the Noise
Amazon is becoming more saturated every year and brands across all categories are feeling the weight of it. Click through to discover 3 tips to stand apart from the crowd...
Enacting a SKU Transfer for a Client’s Top 2 Products
Thanks to our team’s proactive process planning and quick reactivity to a specific roadblock, we were able to enact a successful transition of a client’s top 2 ASINs to new SKUs. Click here to learn more...
A/B Testing Sponsored Brand Video Content for Stronger Click-Through & Sales
We A/B tested an Influencer - Category Sponsored Brand Video campaign against an Informational - Category Sponsored Brand Video campaign to see which drove stronger PDP traffic and purchase results for our client. Click here to learn what we discovered...
Restoring an Item to Its Browse Node via a Variation Strategy
We identified a variation strategy that helped our client’s top item get reinstated in its browse node. This resulted in the top item's sales and market share increasing and the top item regaining the best seller badge it held previously. Click here to learn more...
GO Achieves our Agency’s Record-Low Vendor Central Chargeback Rate
According to Stratably, 61% of 1P brands find profitability management to be one of their biggest challenges on Amazon. Learn how we address this for our clients and experienced the lowest total chargeback % of COGS we ever had in Q2 2024…
Utilizing Prime Video Ads to Generate Awareness, Traffic, and Sales for a New Item Launch
By leaning into Amazon’s Prime Video Ads, we enabled our client to increase their audience pool, build awareness, and boost traffic on a new item launch in just 1 month. Click here to learn more…
Growing a Client to New Heights on Amazon Canada
By firing on all cylinders across several business facets, we boosted a client’s shipped revenue and helped them gain prominence on Amazon.CA. Click here to learn more…
Hunting for Profitability: 3 Areas to Find More Profitability on Amazon
The ebb and flow of a brand’s consumer cycle creates an ongoing shift in priorities. Long-term growth and profitability are always the main goals, but there might be seasons when you focus more than others on short-term profitability. Click here to see which areas we look at when our partners want to lean into short-term profitability…
Implementing a Full-Funnel Strategy for a UK-Based Brand
By reprioritizing our client’s Amazon advertising strategy toward a multigoal approach, we helped them reverse their down year and increase their total ad-attributed new-to-brand customers, shipped units, product cost of goods sold, and repeat purchases. Click here to learn more…
Proving the Impact of Amazon Advertising on Brick-And-Mortar Performance
Through utilizing the Omnichannel Metrics (OCM) Shopper Panel Beta Study, the GO team was able to show our hardline client that their Amazon advertising strategies were driving a large portion of their off-Amazon sales. Click here to learn more…
Turning a Spark into a Fire: 3 Types of Growth to Create Long-Term Success on Amazon
Any kind of growth shows promise, but like a spark failing to turn into a flame, some growth will never turn into long-term success because it’s missing a key ingredient. No metaphor is perfect, but there is some correlation between the ingredients needed to start and maintain a fire and those needed to achieve sustained, profitable growth. Click here to learn more…
Quadrupling a Brand’s Amazon Sales Following Its Relaunch
We encouraged our client to shift away from a return on ad spend (ROAS)-focused mindset, lean heavily on top-performing category keywords, and make optimizations across advertising and content to significantly increase their yearly sales. Click here to learn more…
Guiding Our Client Through their First Seller Central Shipment
We spearheaded our client’s first-ever Seller Central shipment and troubleshooted issues along the way, including breaking their more-than-truckload order into smaller shipments and balancing different forecasting reports to optimize their inventory. Check out the results here…
Reversing the Suppression of a Top-Selling ASIN Through Amazon Content Optimizations
A Health & Household client saw their top-selling ASIN on Amazon get unexpectedly suppressed. Our agency helped them reverse this suppression by making educated and diligent content updates. Click here to see the results…
Using A.C.T. Frameworks to Ignite Growth While Safeguarding Against Wasted Ad Spend
Reports like Next & Co’s 2023 Digital Media Wastage Report—which disclosed that $6 Billion of ad spend in 2023 failed to produce results—are showing symptoms of a much larger and more significant problem related to strategies that are designed to spend recklessly.
While there are many components to long-term profitability, reducing wasted ad spend has to be a priority before a brand can position themselves for long-term profitability. The solution is less about pulling back in ad spend and more about understanding how to focus your spend and optimize it for the greatest opportunities.
To safeguard against wasted spend, your strategy needs to A.C.T….
Launching a Streaming TV & Twitch Campaign for a Pet Brand in Germany
We earned a pet brand's trust to launch a €110K Streaming TV (STV) and Twitch campaign in Germany for the first time by educating them through diligent reporting and insights. Click here to see the results…
Unlocking Growth for a UK Grocery Brand via Amazon DSP
By convincing our client to invest more in DSP and have an always-on approach, we were able to help them generate 1.65x sales growth in 2023. Check out the details…
2024 So Far & What’s to Come
2024 has started with a bang, meaning brands need to be proactive in understanding Amazon’s current landscape, anticipating potential shifts, and crafting adaptable strategies to capitalize on the platform’s opportunities in 2024. Click here to see what GO leaders are seeing in 2024 so far and what they’re excited about for the rest of the year…
Increased a Client’s Sales & Market Share Through an Effective Full-service Strategy
Our strategies across operations, retail, advertising, and content aided our client in achieving significant sales and market share growth year over year. Check out the details…
Balancing Short-term Revenue and Long-term Profitability: Lessons from a Full-funnel Amazon Advertising Strategy
Success on Amazon requires a delicate balancing act between harvesting from the present opportunity and planting for the future. While lower-funnel tactics will benefit you in the short term, upper-funnel tactics will drive your long-term profitability and raise the opportunity ceiling for your lower-funnel tactics. Click here for more details…