What is holding your brand back?

As a full-service agency, Global Overview’s diversified team supports every facet of the Amazon business. We hear it all, we know the headwinds most brands are facing, and we work every day to address them. Read through the headwinds below and the case studies to show we’ve addressed them for other advertisers.

Efficiency & Profitability

Are you wasting ad budget or losing your margin?

Check out how we’ve helped advertisers drive efficiency and profitability.

  • A health & wellness brand was being targeted by competitors and spending a large portion of their budget on brand protection. With a change in strategy, we grew SCOGS by +XX% while keeping competitors at bay. See the full case study →

  • An HPC brand was dealing with large chargeback costs, with 55% of the chargebacks being a result of PO On-Time Accuracy. By working closely with the brand’s vendor manager and ISM, we were able to reduce chargebacks by 50% YOY YTD. See the full case study →

  • A consumables brand that loved the convenience of Amazon FBA had an item that was becoming unprofitable due to the FBA fees they were receiving. We helped the brand reduce their FBA fees by 53% by working with the brand to reduce their product’s size by changing it from a 4-pack to a 3-pack. Read the full case study ⇢

Are you growing slower than your category or competitors?

Growth

Check out how we’ve helped advertisers generate growth.

  • A beauty brand that had strong sales goals for a new product launch needed guidance on how to implement the right Amazon tools and insights to create the growth they wanted. We utilized a comprehensive full-funnel campaign that met the brand’s goals for Sales, NTB, and SNS. See the full case study →

  • A pet brand with a strong following faced a number of headwinds, including meager and inconsistent content, variation challenges, zero investment in advertising, inventory decisions that weren’t beneficial for margin, and a lack of detailed data. With our full-service support, we addressed all the critical areas of their business—from content, retail, advertising, operations, and data—to generate +148% in monthly consumption in 8 months. See the full case study →

  • A health & personal care brand with strong loyalty was seeing most of their transactions from repeat purchases. By expanded acquisition targeting through Sponsored Ads, DSP and STV, we saw new customers make up 85% of transactions, with 45% of NTB customers becoming repeat purchasers. Read the full case study ⇢

Are you struggling to measure the impact of your advertising?

Measurement

Check out how we’ve helped advertisers measure the impact of their ad tools and ad tactics.

  • A health & wellness client wanted to better understand how their Amazon ads impact both Amazon and non-Amazon sales. We began utilizing OCM to analyze ad attribution by tactic, device and placement, enacting optimizations while the campaigns were still mid-flight. See the full case study →

  • A beauty brand in a saturated category was cautious about investing in upper-funnel ad tools because of their concerns about being able to effectively measure and understand their impact. We worked closely with their AE to educate the brand on each ad tool, trial tools like OLV and STV to prove their impact, and then expand their usage once the brand was confident in their performance. See the full case study →

  • A CPG client that was already investing in STV and DSP wanted to reach even more new customers and increase their shipped COGS. We decided to layer in Online Video (OLV) to help compound the impact of the upper-funnel ad tools. Even though we were spending less, the addition of OLV to the media mix drove considerably more new customers and Shipped COGS. Read the full case study ⇢

User Experience

Are your PDPs and Brand Store failing to convert?

Check out how our GO Studio team has helped adjust creative assets for greater conversion.

  • A client with well-reviewed products and a loyal customer base operates in a saturated market where it can be difficult to distinguish different brands from one another. Our GO Studio team overhauled their PDP content to help them stand out while still retaining active customers. The results included +22% increase in units and +16% increase in sales. See the full case study →

  • A client with a strong offering in a saturated market was struggling to communicate their unique brand identity and value to new shoppers in the category. Our GO Studio team rebuilt their brand store to prioritize customer education, sharing the client’s unique perspective and value, and strengthening the path to purchase for new clients. The results produced a +8% increase in sales per visitor and +5% increase in units per order. See the full case study →

Ad Creative

Is your ad creative under performing?

Check out how we’ve helped advertisers level-up their ad creative for greater results.

  • A client competing in a saturated category wanted to find more ways to generate new customer growth. Our GO Studio adjusted their STV creative to add a strong call to action, and A/B tested the ad strategy to find the right combination that would increase new to brand by +125% and total sales by +91%. See the full case study →

  • The GO team was an early adopter of Amazon’s Sponsored Brand Video and we quickly recognized the power of sight, sound and motion on critical metrics for our clients. Across all of our clients who leveraged SBV, we saw an average of +192% higher ROAS than Sposnored Product and +227% higher ROAS than Sponsored Brand. See the full case study →

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