Welcome to part #2 of our Adapting Content for All Customers series. This post focuses on content nuances across nations and how brands can use those insights to grow new customers and build loyalty in new countries.

Amazon’s first Prime Early Access shopping event just wrapped, and the bigger impact is potentially still to come as brands begin evaluating the consumer data. While we help brands access those insights in a number of ways, if you’re wondering about where you should start, it’s best to go back to the foundation with your search term reports—which are important year-round and especially critical after big events.

In this audio interview, our VP of Partner Marketing Cody Tusberg shares the risks a brand takes on when they stop advertising and gives ideas on how they can navigate those risks while still balancing long-term goals.

Amazon Accelerate just wrapped up in Seattle yesterday, and it’s been an event packed with exciting announcements for Sellers. Here’s a quick look at the standouts from our team.

The purpose of Amazon Posts is to help brands like you get in front of customers more often to share your brand story, value proposition, and product point of difference, enticing consumers to click through to the product detail page and convert. Here are GO’s 5 key tips to make sure your Posts to bring your Posts to the next level and be as successful as possible.

We’re thrilled to share that our team’s work has officially been announced as a finalist in the Performance Growth category of the Amazon Ads Partner Awards!

The Follow feature is becoming a valuable tool for brands. It acts as a loyalty-generating platform through which you can inform customers about new products, promotions, and recently shared Posts. Brands selling on the Amazon US platform will see a ‘Follow’ button automatically populating on their Brand Store, Posts, and livestreams, so there is no set up work that needs to be done on your end.

Brands can now use the power of Amazon Display Ads, and Amazon’s unique customer insights, to build ad strategies that connect a shopper’s intent on Amazon to ads they see off Amazon, driving them to a brand’s DTC store where they receive a first-class checkout and fulfillment experience through Buy with Prime.

Tentpole events are prime opportunities for brand-building on Amazon and in other marketplaces. With the right approach, you can capitalize on these big-ticket days by utilizing them to boost traffic on your product pages, increase sales, build customer loyalty, and drive momentum towards long-term profitability.

With the most recent Prime Day in the rear-view mirror, Amazon is already gearing up for the next one this fall. Timing has not been officially confirmed yet, but brands won't want to miss out on another massive opportunity to drive traffic and interest in their products.

Global Overview is excited to offer brands early access to Buy with Prime integration for their DTC stores!

GO partners with Instacart to bring new tools and deeper insights to an even wider range of brands.